Why this matters
Couples spend ~120 hours just finding and emailing vendors, met with hidden pricing, PDF attachments, and ghosting. The existing tools are directories: yellow pages with a fresh coat of paint. Couples don’t want 500 florists; they want three who are available on their date, fit their budget, and match their style. Easy Peasy is an execution engine, not a listing: it scours, reaches out from a dedicated inbox, parses the replies and quotes, and presents ready-to-book options on a clean dashboard.
The name is a work in progress. The conviction isn’t.
What exists now
It is early; this is a seedling. What exists is a full PRFAQ working through the model: free for couples, vendor-funded economics, cultural-context awareness (a multi-day fusion wedding plans very differently from a courthouse ceremony), strict no-hallucination rules (every quote traces to the vendor’s actual email), and a human hand-off to day-of coordinators for the wedding itself.
What I’m looking for
Recently-engaged (or recently-survived-planning) couples willing to describe exactly where the process broke them, and wedding vendors willing to say what kind of outreach they’d actually welcome.
Open questions
- Does vendor outreach stay welcome at scale, or does it get blacklisted as spam?
- Is the wedge one vertical (e.g. florists) or one city done completely?
- One-and-done market: does collaborative planning (party invites the wedding party) create real virality?